About:
An open joint-stock company “Magnitogorsk Iron and Steel Works” (“ММК”) is one of the largest ferrous metallurgical enterprises in Russia. ММК produces the widest range of metal products amongst organizations in Russia and CIS regions [1 June. 2008], and exports a significant part of its production to various countries worldwide.
Objectives:
In the preparation for a future IPO, MMK aimed to enhance its international image as one of the largest and reliable steal producers in the Russian Federation.
Our approach:
TGSV had organized the MMK delegation’s visit to New York, led by the Chairman Victor Rashnikov. A two-day business trip was a part of MMK’s strategic growth initiative and preparation for a future IPO.
Due to TGSV’s effective schedule planning and organization of high profile meetings and visits with key figures in the US political and financial arenas for MMK’s management, the event was a great success.
In New York, MMK’s representatives took part in a series of meetings and discussions with the top management of the largest financial corporations, including Giuliani Capital Advisors. Giuliani Capital Advisors is a financial company headed by an ex-mayor of New York Rudolf Giuliani, who plays an important role in the modern political life of the United States. The discussions focused on potential partnerships and mutually beneficial cooperation.
The MMK delegation had also visited the famous New York Stock Exchange (NYSE), where members familiarized themselves with its operations and met with the CEO John Thain and President and Co-COO Catherine Kinney.
The delegation’s visit was concluded with an exclusive dinner at one of the most prestigious places in New York, the luxurious hotel St. Regis. The event was attended by the 42nd US President Bill Clinton, and offered a fantastic opportunity for informal discussions and photo-sessions.
The official business trip had a wide media coverage in both the Russian and international press, which strengthened MMK’s positive international brand image and reputation. The official visit became the next important step for Magnitogorsk Iron and Steel Works in entering the US capital and financial markets.